Bold is Beautiful Project

Bold is Beautiful Project

During the month of May, you can help raise some eyebrows with the Bold is Beautiful Project created by Benefit. All of the proceeds from every single eyebrow wax will go to charities that help empower big dreams and bold moves for women and girls.

Bold is Beautiful Project

We love gloss and glam but believe a woman is at her most beautiful when she’s confident, empowered and strong. We launched the Bold is Beautiful Project to spread this feel-good approach beyond the beauty counter. In May, money raised from our brow wax services at participating locations is donated to local charities that empower women and girls around the world. And you can help just by getting your brows waxed. Together we can empower big dreams and bold moves, one brow at a time!

Benefit Cosmetics, Bold is Beautiful Project

What I would like you to do is book your appointment with Christina or Rebecca at the Benefit counter at Belk Bridge Street. I work near them, in the store, and they are fabulous!

EVERY SINGLE DOLLAR from your Benefit Brow Wax Service (in the month of May) will go to charities that focus on empowering women & girls.


Christina or Rebecca can be reached at 256-722-2400 x262.


Let’s help them get all booked up for the month of May and rock the house with this event!

Charities that benefit from the Bold is Beautiful Project:

Dress for Success
Girl Develop It
Girls Inc.

Bold is Beautiful Project

That’s pretty impressive – every single dollar from a brow wax service, for the whole month of May, going to charity. That is bold. And beautiful. And I may add, Moxiful.

Ciao Mio Amore,

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