Designer Prom Dresses at Belk

Bold and Bright 2012 Prom Dresses Arrive at Belk

Look red-carpet ready in designs to fit any budget

One of the most exciting nights of a budding fashionista’s life is the prom. This year, Belk at Parkway Place presents a stellar collection of star-quality dresses for every budget that will be sure to make her a prom “fashion” queen.

Eye-catching colors and design influences seen on the fashion runways are the trademark of stunning prom looks for 2012. Shine in the spotlight with these trend tips from Belk:

  • Everyone will be wearing satin, taffetas and chiffons. Chiffon takes on prints and high-low hemlines.
  • The color palette ranges from neutrals to bold bright colors.
  • A favorite silhouette is the big, Cinderella-worthy ball gown and the single shoulder strap.
  • Don’t forget bows and beaded embellishments—sequined fabrics scream bling.

Interested in a designer dress for prom? Two new designer collections join Belk’s selection of prom wear that will dazzle and delight. Fashion icon Jessica Simpson will help girls achieve their own red carpet style with her prom dress collection at Belk. Inspired by Simpson’s fabulous designer gowns, this affordable collection is designed to fit and flatter a variety of body types.

Aidan Mattox designs, embraced by celebrities across the globe, are inspired by the sophistication and elegance of Hollywood. The Mattox luxurious prom dress collection is sexy, modern and glamorous.

The Jessica Simpson and Aidan Mattox designer prom gowns are available at

About Belk, Inc.
Charlotte, N.C.-based Belk, Inc. ( is the nation’s largest privately owned mainline department store company with 303 Belk stores located in 16 Southern states. The company was founded in 1888 by William Henry Belk in Monroe, N.C., and is in the third generation of Belk family leadership. offers a wide assortment of fashion apparel, shoes and accessories for the entire family along with top-name cosmetics, a wedding registry and a large selection of quality merchandise for the home.

Modern. Southern. Style.
Belk seeks to satisfy the modern Southern lifestyle like no one else, so that our customers get the fashion they desire and the value they deserve. Our vision is for the modern Southern woman to count on Belk first – for her, for her family, for life.

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